AvAir Undergoes Rebranding Initiative
March 1, 2014
For the past 14 years, AvAir has quietly grown into a sleeping giant in the aviation aftermarket. In recognition of this growth, AvAir engaged KODA, a Phoenix-based strategic branding and marketing firm, to develop a new premium brand image that’s commensurate with their global growth.
“AvAir’s past president, now-CEO Bob Ellis, was a firm believer that our company would grow by listening to our customer, offering best-in-industry pricing and delivering what we promise. And that was sage advice,” begins new AvAir President Mike Bianco, “but, coming up through the ranks, I also know having a dynamic brand in the marketplace allows us to engage earlier in meaningful conversations with potential clients.”